Symbols Exercise – how to create a symbolic logo with adobe Illustrator

Here is an assignment I gave to my class tonight on symbolic logo design.

This is a new exercise I used for the class so I decided to do it along with them to see how it works. Here are the results of my effort.

abstract logos

The objective of the exercise is to explore form using the pathfinder tool and primitive shapes in Adobe Illustrator within a one hour time frame. The objective is to create a series of alternative ideas using the words: minimalism, complexity, elegance, crudeness, antiquity, industry and technology for inspiration. I modified the exercise slightly from the original which can be found in an awesome book titled “the Logo Brainstorm Book” by Jim Krause, published by How books.