I recently discovered Generative Design and purchased the book of that title. I also downloaded the program the uses the coding language processing. Don’t let the word “code” scare you if you are a visual designer who gets queazy at the site of C++. This program is different, it was created by designers for designers. Look at the beautiful things that are possible.

Independent paper manufacturer GF Smith invited London-based studio FIELD to create inspiring artworks representing the unlimited possibilities of digital print and generative design, to be featured on the cover of their legendary brochures.

Using a process pairing generative coding with creative intuition the studio created 10,000 unique cover artworks, each one featuring a different view on a hypercomplex sculpture.

Watch the video for more details: